We use human-centred approaches and semiotic tools to uncover cultural shifts, assess market potential and drive innovation.

Our innovation programs promote both radical and incremental innovation. We identify new culture patterns and unmet needs to develop blue-ocean opportunity through breakthrough ideas. We explore how brands can expand into existing niches to maximise competitive advantage.

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                                                       Those who understand that there is little difference between obstacle and opportunity are able to turn both to their advantage.

Niccolo Machiavelli